Why Update Your Website Design?
Keeping your website fresh and relevant helps your business attract and retain more
customers. Full Stop. That’s the punch line.
Now let deep dive and I’ll show you exactly how keeping your website design up to date can
help you achieve this nirvana.
The point of this article is not to persuade you to update a website just for the sake of
change. Like everything in your business, you should do it for a reason.
What are the most popular reasons for upgrading your website design?
It’s all about the customers of course:
● Attracting and entering prospects into your sales funnel or
● closing existing prospects or
● Bring back past clients or customers for more business
First Impressions and Visual Appeal
“Research shows that 94 percent of people notice the look-and-feel of a website or
application first, then decide from there if they will continue to navigate through it.” -Jeff
Torczon, Founder & CEO of InfinityHR.
To a new customer, your website design is a direct reflection of your organization.
If your website development looks like it was slapped together or wasn’t updated since 2001
then every visitor will assume your entire business is old and outdated as well.
Responsive and Mobile Friendly Website Design
Having a mobile-first website design for your site is no longer a “nice to have”. In today’s
marketplace, it’s a must.
Last year Google announced their shift to mobile-first indexing.
What does that mean in English? Google now uses the mobile version of your website for
ranking and indexing. So if your current website development lacks a mobile-optimized
version, you may be left out on important searches.
Website Speed
8 seconds is the average internet user’s attention span. That’s from the time they click on a
link to your site… wait for the page to load… admire your site and make a decision to go
deeper or to leave.
That is a lot to happen in 8 seconds… so you have as a top priority in your website
development to minimize site speed.
To check how your current site stack up you can use Google Page Speed Insights .
Simply add your website into the search box and you’ll get a speed score out of 100 for the
mobile and desktop versions of your website.
If yours aren’t loading in under 2 seconds then you’ll be disappointing 47% of consumers.
Calls To Action
Every website wants its visitors to do something. It could be pick up the phone and “Call
Now” or fill in a contact form to “Find Out More” or the good old “Buy Now”.
In the disciple of website design, these are referred to as calls to action.
And if you’ve developed your website without optimizing how it guides your visitors to
take up your calls to action then I think it’s about time you looked at rebuilding your site.
Which brings us neatly onto the subject of…
Conversion Rate
If the goal of your website is to convert visitors into paying customers, then the
conversion rate is a measure of how well your website is doing that.
The conversion rate is the percentage of visitors that take up your call to action.
Benchmark conversion rates differ from industry to industry but you can find a break
down here industry by industry compiled by an enterprise website designer.
The rule of thumb is if your website is pleasing and is user-friendly, a higher than
average conversion rate should follow.
You should be measuring your conversion rate before and after a redesign to measure
how much improvement that new website development has had to your business.
What Next?
If you’re thinking that your website design could do better at converting visitors to
paying customers then give White Wolf Marketing a call today. Here at White Wolf we design and
develop websites with your customer in the center point of our strategy.