Brand Positioning Workshop: Build a Statement That Sticks
Discover how to run a winning brand positioning workshop and create an effective brand statement. Follow this framework to position your brand for real results.
Luxury Brand Marketing: Preserving Equity with the Right Tone, Cadence, and Channels
Discover proven strategies for marketing luxury brands with exclusivity, timeless tone, and curated digital channels—while safeguarding brand equity and legacy.
When to Hire a Fractional CMO vs a Full-Time CMO
Discover when to hire a fractional CMO vs a full-time CMO. Use this practical decision framework to choose the best marketing leadership for your growth stage.
12 Essential Marketing KPIs (And 50 Metrics You Can Ignore)
Discover the 12 marketing KPIs every business should track. Learn which marketing metrics matter, which to ignore, and how to optimize your dashboard for real results.
Quarterly Marketing Planning: Ship with a 90-Day Cadence
Discover how quarterly marketing planning and a 90 day marketing plan drive real marketing results. Learn to set OKRs and build a roadmap to actually ship.
3 Brand Positioning Takeaways From “The 22 Immutable Laws of Marketing” That Every Business Owner Should Know
Introduction In order to navigate the ever-changing landscape of digital marketing, marketers must not only stay current with new conditions but must also work from a strong foundational understanding of the industry. This blog attempts to distill the important marketing text, “The 22 Immutable Laws of Marketing,” into 3 key brand positioning takeaways which will […]
2 Effective Online Store Strategies | Lesson’s Learned in Retail
Intro In the rapidly evolving e-commerce industry, business owners find themselves searching for the most effective ways to create an online store that keeps their customers engaged and at ease. By taking a close look at the traditional retail industry, we can observe sales tactics that have proven to be successful on the grand […]
How To Focus Your Digital Marketing Strategy | Fix The Foundation
Introduction As a business owner, you may be wondering how to lay the foundation for your digital marketing strategy. When it comes to developing a marketing funnel, it’s easy to get overwhelmed by information about the various techniques, such as pay-per-click advertising or search engine optimization, and it can be difficult to understand where you […]
SEO vs PPC
SEO vs PPC | Where Should You Spend Your Small Business’s Marketing Budget? As a small business owner, your marketing budget is tight and needs to be used wisely. SEO (search engine optimization) and PPC (Pay-per-click advertisements) are two of the most effective tools to grow your business, and you’ve probably had people try […]
The Power of Branding
The Branded World We Live in Imagine finding yourself in a grocery store where none of the products have any visible branding. Everything is nameless, the items are completely indistinguishable from their neighbors (and competitors) on the shelf. The tomato sauces all look the same. Ten types of tortilla chips with no recognizable […]