3 Brand Positioning Takeaways From “The 22 Immutable Laws of Marketing” That Every Business Owner Should Know
Introduction In order to navigate the ever-changing landscape of digital marketing, marketers must not only stay current with new conditions but must also work from a strong foundational understanding of the industry. This blog attempts to distill the important marketing text, “The 22 Immutable Laws of Marketing,” into 3 key brand positioning takeaways which will […]
2 Effective Online Store Strategies | Lesson’s Learned in Retail
Intro In the rapidly evolving e-commerce industry, business owners find themselves searching for the most effective ways to create an online store that keeps their customers engaged and at ease. By taking a close look at the traditional retail industry, we can observe sales tactics that have proven to be successful on the grand […]
How To Focus Your Digital Marketing Strategy | Fix The Foundation
Introduction As a business owner, you may be wondering how to lay the foundation for your digital marketing strategy. When it comes to developing a marketing funnel, it’s easy to get overwhelmed by information about the various techniques, such as pay-per-click advertising or search engine optimization, and it can be difficult to understand where you […]
SEO vs PPC
SEO vs PPC | Where Should You Spend Your Small Business’s Marketing Budget? As a small business owner, your marketing budget is tight and needs to be used wisely. SEO (search engine optimization) and PPC (Pay-per-click advertisements) are two of the most effective tools to grow your business, and you’ve probably had people try […]
The Power of Branding
The Branded World We Live in Imagine finding yourself in a grocery store where none of the products have any visible branding. Everything is nameless, the items are completely indistinguishable from their neighbors (and competitors) on the shelf. The tomato sauces all look the same. Ten types of tortilla chips with no recognizable […]
Why Update Your Website Design?
Why Update Your Website Design? Keeping your website fresh and relevant helps your business attract and retain more customers. Full Stop. That’s the punch line. Now let deep dive and I’ll show you exactly how keeping your website design up to date can help you achieve this nirvana. The point of this article is […]
Website Development During COVID-19: Why It’s Crucial
During the COVID-19 pandemic, a newfound appreciation for the importance of effective website development has been established. As an increasing number of people work remotely, website traffic has dramatically increased across the board. In turn, businesses without a strong website are at a significant disadvantage. 1. Brand Recognition With closed stores nationwide, discovery is next to impossible […]
Why SEO Matters: 4 Key Benefits
Search engine optimization (SEO) is an extraordinarily powerful tool that increases exposure, traffic, and conversions. When conducted properly, SEO can propel any business past a plateau and into the realm of profitability. Not convinced? Fortunately, we have prepared 4 of the key benefits that justify the value of SEO. 1. Cost Effectiveness Thanks to Google’s organic […]
Your Landing Page Is More Important Than You Realize
Your landing page is absolutely essential. As the virtual face of your business, a landing page provides customers and clients with the initial impression of your operations: and as we all know, you never get a second chance to make a lasting first impression. For any non believers out there, consider your key performance indicators (KPIs). […]
What Is The Foundation or Your Digital Marketing Strategy?
Introduction As a business owner, you may be wondering how to lay the foundation for your digital marketing strategy. When it comes to developing designing a marketing funnel, it’s easy to get overwhelmed by information about the various techniques, such as pay-per-click advertising or SEO, and it can be difficult to understand where you should […]