Welcome to Vision & Impact, a podcast hosted by Sharissa Olivas, Founder of White Wolf Marketing, where we sit down with founders and industry leaders reshaping the future of health, wellness, and human potential.
In this episode, Sharissa is joined by Stephanie Moyal, Founder of Troop — one of the first functional mushroom gummy brands on the market — to unpack what it really takes to build a consumer wellness brand rooted in trust, education, and product integrity.
Stephanie shares how Troop was born after getting furloughed during COVID, and how what started as a “why is no one talking about this?” moment turned into a brand that made functional mushrooms approachable, high-quality, and actually enjoyable.
She also breaks down:
- The marketing mistake that cost them (and what they did instead)
- Why quality becomes your moat when a category gets crowded
- What most supplement brands get wrong about sourcing + extraction
- How Troop builds trust through education and transparency
- Why “7 touchpoints” isn’t enough anymore
- Where functional mushrooms + microdosing may be headed next
This conversation is a masterclass in brand-building, resilience, and what it takes to stand out when everyone rushes into the same market.
If you’re a founder building in wellness, CPG, or any trust-based category — this episode will change how you think about growth.
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🌐 Learn more about Troop: https://trytroop.com/
📲 Follow Troop on Instagram: @trytroop
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