Web Design & Development in Austin, TX
Your website is your marketing headquarters and if it's not actively bringing in clients, it's a decoration you're paying to host. White Wolf Marketing builds websites the way marketers build funnels: engineered for conversions, built for SEO, wired for lead generation, and designed to work for you 24/7. Every layout, CTA, form, and headline is decided by what converts and what ranks, not what looked good in a Figma file. AI chatbots, AI lead capture, and marketing automation integration come standard. Because we're the ones who have to make your site perform after launch.
Most agencies build pretty sites. We build marketing systems.
We come at web design from the marketing side of the table. We run the paid ad accounts, write the SEO content, manage the email funnels, and optimize the conversion paths that a website has to support every day. That perspective changes everything about how a site gets built — because every decision on the page is made with the full marketing stack in mind, not just the aesthetic. The result: a website that doesn't just launch. It works for you, every day, bringing you qualified clients while you sleep.
Built for conversions
Every button, form field, headline, and visual hierarchy is decided against a real conversion hypothesis — not "because it looked nice." We bring conversion-rate-optimization thinking to every template, starting at wireframe stage and carrying through to post-launch testing. Pretty is table stakes. Converting is the point.
Built for SEO
Site architecture, URL hierarchy, schema, internal linking, and content structure are engineered for rank from day one. Your redesign is the best moment to fix legacy SEO problems — not the reason to fear losing traffic. Sites we ship show up in search because they were designed to.
Built for lead generation
Forms, AI chatbots, AI lead capture flows, CRM integration, email automation, and pixel/tag management are built into the core infrastructure — not bolted on after launch. Your site doesn't just collect email addresses. It qualifies prospects, routes hot leads, and feeds your pipeline automatically.
Built for the long game
A site that looks great at launch but can't be updated, tested, or evolved without a developer will bleed performance within a year. We build for the 3-year view — editable templates, documented components, and a maintenance path that keeps your site earning long after launch day.
AI-ENHANCED
AI turns your website from a brochure into a closer
Marketing-first design sets the strategy. AI is the force multiplier that makes it work 24/7. Every site we ship can include these AI layers — qualifying leads, answering questions, personalizing offers, and feeding every visitor interaction back into the marketing system so the next one converts faster.
- AI chatbots that qualify, not deflect — A trained chatbot answers visitor questions in your brand voice, qualifies leads against your real ICP, and hands hot prospects to a live rep or a calendar booking — 24/7, in the same conversation.
- AI lead capture built into the funnel — Dynamic forms, exit-intent flows, and behavior-triggered prompts that adapt to what each visitor is actually doing on the page — not static CTAs that every visitor sees the same way.
- Personalization for real audiences — Different visitors see different headlines, offers, and content based on traffic source, device, and behavior. A paid-search visitor gets a different pitch than a referral visitor, automatically.
- Conversion-optimized patterns at ship time — We apply design patterns trained on what actually converts in your category so your site launches with proven fundamentals — not a blank page someone on the team hopes will work.
CAPABILITIES
Websites built for how your business actually makes money
We don’t build “websites.” We build revenue-shaped websites — lead-gen sites for service businesses, storefronts for product brands, marketing sites for software, and conversion-first redesigns for companies whose current site is leaking demand.
Lead-Gen Sites
For service businesses, consultancies, and professional services. Built around high-intent visitor paths, lead-capture forms, qualification logic, and CRM integration. Every visitor is a potential pipeline entry — the site treats them that way.
Ecommerce
Shopify and custom ecommerce builds optimized for conversion rate, average order value, and lifetime value. Product pages, cart flow, checkout, email integration, and paid-ad landing templates all ship together.
SaaS & Product Marketing
Marketing sites for software companies. Feature pages, pricing pages, signup funnels, docs landing, changelog, and integration directory. Built to rank for category keywords and convert trial-qualified traffic.
Redesigns & Rescues
For companies whose current site is slow, confusing, or quietly bleeding leads. We start with an audit, identify the biggest conversion leaks, and rebuild around what’s recoverable — often with phased launches to protect SEO during migration.
HOW IT WORKS
A 6-step web design process from audit to launch
No vague creative phases. No “we’ll figure it out when we get there.” Every step has a deliverable, a decision gate, and your explicit sign-off.
1. Audit
We review your current site, analytics, heatmaps, funnel data, and competitor landscape. Deliverable: a written audit identifying the top conversion leaks, SEO issues, and UX friction points — whether you hire us or not.
2. Strategy
We define the business objectives, target audiences, conversion paths, and success metrics. Deliverable: a one-page site strategy doc you approve before design begins.
3. UX & Information Architecture
We map every page, every conversion path, and every content block. Wireframes for key templates. Deliverable: clickable wireframe prototype.
4. Visual Design
We apply your brand and build high-fidelity design comps for every template. AI chatbot, lead capture, and personalization logic are designed in at this stage — not bolted on later. Deliverable: design comps you approve before development starts.
5. Build
Clean, semantic, performance-obsessed code. SEO-built architecture. Marketing automation, CRM, and analytics integration. Responsive and accessibility-checked. Deliverable: a staging site you can click through and test.
6. Launch & Optimize
DNS cutover, redirect mapping, SEO preservation, launch-day monitoring. Then 30 days of post-launch optimization based on real visitor behavior. Deliverable: a live, measurable site — not a handoff zip file.
DELIVERABLES
What you get when you build a website with White Wolf
- Written site audit (yours to keep whether you hire us or not)
- Site strategy doc with target audiences, conversion paths, and success metrics
- Information architecture map and clickable wireframe prototype
- High-fidelity visual design for every page template
- AI chatbot trained on your offering, pricing, and FAQs
- AI lead-capture flows: dynamic forms, exit-intent, behavior-triggered prompts
- SEO-built architecture: schema, internal linking, URL hierarchy, sitemap, robots
- Marketing automation integration: CRM, email platform, pixel/tag management
- Performance optimization: Core Web Vitals passing on launch day
- 30 days of post-launch optimization based on real analytics
- Training documentation and a recorded walkthrough so your team can edit confidently
- Ongoing maintenance retainer (optional) for content updates, A/B testing, and new feature builds
FIT CHECK
Who this service fits best
- Austin service businesses whose current site isn't generating qualified leads
- DTC and ecommerce brands ready to rebuild for conversion rate, not just aesthetics
- SaaS and software companies needing a marketing site that ranks and converts trial traffic
- Established businesses redesigning after a brand refresh, merger, or strategic pivot
- Startups launching their first real website who want something built right instead of built twice
Frequently Asked Questions
How much does web design cost in Austin?
How long does a web design project take?
What platforms do you build on?
How does AI actually show up in the websites you build?
What happens to our SEO when we launch a new site?
Why choose a marketing agency over a web design firm?
AUDIT FIRST, BUILD NEXT
Your website should be working for you 24/7.
Start with a free audit. We’ll show you — from a marketer’s perspective — where your current site is leaking leads, losing rank, and underperforming against what it should be doing. If the audit makes the case for a rebuild, we’ll scope it. If it doesn’t, we’ll tell you. Either way, you walk away knowing what your website should actually be earning.
See a few of our latest projects…
Ready to Invest in Your Digital Future?
Choose White Wolf Marketing for Website Design that goes beyond aesthetics and sets the stage for long-term marketing success. Contact us today to embark on a journey towards a strategic website that’s ready to drive your business forward. Your investment is not just for the present; it’s a crucial step towards building a solid marketing foundation for the future.