Your landing page is absolutely essential. As the virtual face of your business, a landing page provides customers and clients with the initial impression of your operations: and as we all know, you never get a second chance to make a lasting first impression.
For any non believers out there, consider your key performance indicators (KPIs). If your metrics for digital marketing success include click-through rate, traffic, or conversions, you could be missing out on the gateway to improvement: your bounce rate.
Defined by Google as “a session that triggers only a single request to the Analytics server”, your bounce rate is essentially the number of individuals who visit your website only to leave immediately after.
Now is an excellent opportunity to check your Google Analytics account to review your performance…
If your bounce rate exceeds 70%, you could be in trouble. Fortunately, we have a few tips to get you back on track! To begin, consider reviewing your current website design with a specialist. Of note, if you do not have an SEO or digital marketing point of contact, we at White Wolf Marketing are more than happy to help! Next, use A/B split testing to determine the most optimal design possible. Lastly, make fine tune adjustments over the long haul. Making too many changes over a show span of time can negate any recent branding progress, leading to lackluster analytics. Ultimately, our best advice after selecting a great landing page is to stay the course, continue to do your due-diligence, and monitor your progress.
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