Welcome to Vision & Impact, a podcast hosted by Sharissa Olivas, Founder of White Wolf Marketing, where we sit down with founders and industry leaders reshaping the future of health and human potential.
In this episode, Sharissa is joined by Brian Chaplin, Founder of Medicine Box — a plant medicine company leading the charge in intentional microdosing, rooted in education, self-awareness, and the kind of healing that actually lasts.
Brian didn’t build Medicine Box from a boardroom. He built it from lived experience — over a decade of sobriety, personal transformation, and a deep conviction that the real epidemic isn’t addiction or anxiety. It’s people living entirely outside of themselves.
He also breaks down:
- Why microdosing isn’t about symptom relief — it’s about excavating what’s underneath
- The difference between the gentle rake and the leaf blower approach to inner work
- His four-step framework: consistency, frequency, intention, and introspection
- Why Medicine Box has what he calls “the worst business model in the world” — and why that’s the point
- How seasonal rhythms and nature can sync us back to ourselves
- What letting go actually looks like — and why it’s the real definition of healing
This conversation is a masterclass in building a business from personal truth — and a reminder that the most powerful thing a founder can do is know themselves first.
If you’re a founder, a seeker, or someone who’s felt the pull toward something deeper — this episode is for you.
🌐 Learn more: whitewolfmarketing.com
📍 Follow us on Instagram: @wwolfmarketing
🔔 Subscribe for more conversations with innovators and founders
🌐 Learn more about Medicine Box: trymindseye.com
📍 Follow Brian on Instagram: @_brianchaplin
