3 Brand Positioning Takeaways From “The 22 Immutable Laws of Marketing” That Every Business Owner Should Know
Introduction In order to navigate the ever-changing landscape of digital marketing, marketers must not only stay current with new conditions but must also work from a strong foundational understanding of the industry. This blog attempts to distill the important marketing text, “The 22 Immutable Laws of Marketing,” into 3 key brand positioning takeaways which will […]
5 Social Media Management Strategies | How To Get Better Results From Your Business Accounts
Introduction Since its inception in 1997, social media channels have evolved from relationship management mediums and dating applications to business networking platforms and elite marketing tools. Today, companies ranging from apparel brands to real-estate brokerages find themselves focusing their digital marketing strategy on social media management because it enables them to communicate directly with […]
2 Effective Online Store Strategies | Lesson’s Learned in Retail
Intro In the rapidly evolving e-commerce industry, business owners find themselves searching for the most effective ways to create an online store that keeps their customers engaged and at ease. By taking a close look at the traditional retail industry, we can observe sales tactics that have proven to be successful on the grand […]
How To Focus Your Digital Marketing Strategy | Fix The Foundation
Introduction As a business owner, you may be wondering how to lay the foundation for your digital marketing strategy. When it comes to developing a marketing funnel, it’s easy to get overwhelmed by information about the various techniques, such as pay-per-click advertising or search engine optimization, and it can be difficult to understand where you […]
SEO vs PPC
SEO vs PPC | Where Should You Spend Your Small Business’s Marketing Budget? As a small business owner, your marketing budget is tight and needs to be used wisely. SEO (search engine optimization) and PPC (Pay-per-click advertisements) are two of the most effective tools to grow your business, and you’ve probably had people try […]
The Power of Branding
The Branded World We Live in Imagine finding yourself in a grocery store where none of the products have any visible branding. Everything is nameless, the items are completely indistinguishable from their neighbors (and competitors) on the shelf. The tomato sauces all look the same. Ten types of tortilla chips with no recognizable […]
What Social Media Channels Should I Be Using?
What Social Media Channels Should I Be Using? You already know the importance of social media in this ever-changing business world. It can take your visibility and exposure to a whole new level. But with so many different platforms available, it can be hard to know which is right for you. By the end […]
Why Update Your Website Design?
Why Update Your Website Design? Keeping your website fresh and relevant helps your business attract and retain more customers. Full Stop. That’s the punch line. Now let deep dive and I’ll show you exactly how keeping your website design up to date can help you achieve this nirvana. The point of this article is […]
Website Development During COVID-19: Why It’s Crucial
During the COVID-19 pandemic, a newfound appreciation for the importance of effective website development has been established. As an increasing number of people work remotely, website traffic has dramatically increased across the board. In turn, businesses without a strong website are at a significant disadvantage. 1. Brand Recognition With closed stores nationwide, discovery is next to impossible […]
Why SEO Matters: 4 Key Benefits
Search engine optimization (SEO) is an extraordinarily powerful tool that increases exposure, traffic, and conversions. When conducted properly, SEO can propel any business past a plateau and into the realm of profitability. Not convinced? Fortunately, we have prepared 4 of the key benefits that justify the value of SEO. 1. Cost Effectiveness Thanks to Google’s organic […]
