
12 Essential Marketing KPIs (And 50 Metrics You Can Ignore)
Discover the 12 marketing KPIs every business should track. Learn which marketing metrics matter, which to ignore, and how to optimize your dashboard for real results.
Positioning, go-to-market planning, audience research and campaign strategy from a full-funnel Austin digital marketing agency where analytics and creative work together.
42 articles

Discover the 12 marketing KPIs every business should track. Learn which marketing metrics matter, which to ignore, and how to optimize your dashboard for real results.

Discover how quarterly marketing planning and a 90 day marketing plan drive real marketing results. Learn to set OKRs and build a roadmap to actually ship.

Introduction In order to navigate the ever-changing landscape of digital marketing, marketers must not only stay current with new conditions but must also work from

Intro In the rapidly evolving e-commerce industry, business owners find themselves searching for the most effective ways to create an online store that keeps
Introduction As a business owner, you may be wondering how to lay the foundation for your digital marketing strategy. When it comes to developing a

SEO vs PPC | Where Should You Spend Your Small Business’s Marketing Budget? As a small business owner, your marketing budget is tight and

The Branded World We Live in Imagine finding yourself in a grocery store where none of the products have any visible branding. Everything

Why Update Your Website Design? Keeping your website fresh and relevant helps your business attract and retain more customers. Full Stop. That’s the punch

During the COVID-19 pandemic, a newfound appreciation for the importance of effective website development has been established. As an increasing number of people work remotely,

Search engine optimization (SEO) is an extraordinarily powerful tool that increases exposure, traffic, and conversions. When conducted properly, SEO can propel any business past a plateau